An authority on using Social Media for Business, Logan Nathan has used the very strategies to build an impressive list of followers on a number of Social Media sites such as Twitter, Linkedin and FaceBook, most of which are targeted leads for his businesses.
With over 28 years of Information, Communication & Technology experience, Logan has been running his own company, trading as ICT Internet Presence (ICTIP) in Sydney since January 2004. ICTIP provides results-oriented IT and internet marketing solutions to help businesses achieve their primary business goals.
An Expert Author on the online article marketing website, “Ezine Articles”. Logan has written a number of articles on Internet/Social Media Marketing, Search Engine Optimisation (SEO) and Search Media Optimisation (SMO). ICTIP’s fast expanding client base is a testimony to Logan’s ability to deliver successful outcomes to clients and generating profits for his business.
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Social Media Strategy – How does YOUR S.H.I.T measure up?
While businesses are using social media platforms to interact with prospects, suppliers and customers, the question that’s frequently being asked is, how does one measure the return on investment (ROI) from the social media investment? While social media measurement is still in its infancy, and the tools are being developed, there are some techniques that [...]
Is Linkedin The Death Knell Of Recruitment As We Know It?
When LinkedIn opened its first office in Australia in January 2010, Steve Barham, the Director of Hiring Solutions predicted that most of Australia’s workforce would be covered by LinkedIn. By June the same year, 15,000 new people had signed up as members. On the flip side recruiters Rio Tinto, HP and Vodafone Hutchison were among [...]
Social Media for Business – Using Facebook Vs Linkedin
If you’re in business and using Social Media Marketing, the question that’s invariably on your mind is where you should spend your time – LinkedIn or Facebook? Which one of these platforms is likely to get the best results for your business online? Determining your Objectives Before you decide on which platform you should use, [...]
Giving businesses an edge with Social Media
Written by Cassandra Mascarenhas Source : Daily Financial Times The phenomenon of Social Media has proved to be invaluable to businesses worldwide with its ability to allow direct contact with consumers and its wide outreach to a target market as a whole. Understanding the vital role that Social Media plays in the world today, Sri [...]
Social Media 2011 – Is Your Business Ready To Cope?
Having taken the plunge into Social Media in 2010, you’re probably wondering what trends you can take advantage of in 2011. What’s new? What’s no longer an effective marketing tool? How should you allocate your budget? Here are some indicators of just what you need to consider ensure that you make the most of your [...]
The Impact of Social Media in the Travel & Hospitality Industry
As the world of online marketing continues to grow, and new ways of communicating with niche markets are sought out, Social Media has withstood the onslaught of critics and has proved to be a winner. That being said the challenge for business is to use Social Media in the most creative way in their own [...]
3 Logical Reasons To Start Linking Your Website To Facebook and Twitter
If you are running an online business, make sure that you understand it is not enough to simply create your own business pages or build your own fan pages which may help promote your business; because in reality, there is also a great need for you to establish your Facebook and Twitter business pages linking [...]
Tags: Facebook, Social Media, social media marketing, Social networking, Traffic
10 Reasons Why You Need To Link Your Website To Twitter And Facebook
If you are serious about running an online business and you do not have an existing Twitter or Facebook account yet, then you should consider creating these accounts right away find your way to making your own business pages in these two accounts. Social Media for Business Case Study – Focus Fitness, Sydney, Australia Using [...]
Tags: Customer Testimonials, Facebook, Internet Marketing, Social Media, Social Media Strategy, Twitter, Web Site Review and Designing
Know Who’s Been Viewing Your Linked In Profile
The popular Linkedin’s primary objective is to strengthen and deepen your business footing in the industry you belong to, many businessmen have already started to use this Social Media site for networking and business purposes. It has actually already garnered over 85 millions of people from 200+ countries who have registered as the site’s official [...]
Tags: business, LinkedIn, Social Media, social media marketing
TWITTER for Business – Is it just a passing Fad?
What started off as a new way to socialise online using just 140 characters has become irreplaceable in the lives of many people. The success of TWITTER as a Social Media Platform until recently had businesses thinking. Could this be used as a medium for sharing information and as an open source of communication with [...]
