Archive for 'Driving Traffic to your website' Category

How Businesses are using Social Media

With businesses hopping on the bandwagon, it’s no more a question of, “whether” but “when” a business should get serious about implementing a Social Media Strategy. Interestingly businesses use different Social Media Platforms to meet their own marketing objectives. So, what exactly are businesses doing with this new-found marketing tool and how exactly are they [...]

Facebook – Using it to your advantage in business

If you are already popular on Facebook your task in influencing & persuading people to become your fan is a lot easier than if you were to start out afresh. The simplest and most common form of communication on Facebook is through messages. Messages can be one-on-one or one-to-many. The most common form of Facebook [...]

How Businesses Can Overcome Social Media Obstacles

Businesses who start out with Social Media Campaigns often complain that their efforts do not show results. It is true that Social Media Marketing may not always produce instant results that are expected by a generation of business owners who have grown up in the “instant gratification” culture of the modern society. On the other [...]

Business Blog – How to build one and what to post

Before you begin setting up a blog on your business website, the question you need to ask yourself is what will get visitors to return to your website frequently to view your new posts. Certain blog building elements are crucial to the success of building a business blog. All these elements should be in place [...]

TweetMyEvents – Event marketing on Social Media – A Novel Concept!

Internet is exceedingly being used as a competent marketing and publicity tool. Promoting events through social media tends to generate incredible response and great results for the businesses. There are various applications of internet that are widely being used to this effect. Some of these include twitter, LinkedIn and Facebook. For the purpose of promoting events through social media is www.tweetmyevents.com that is effectively providing an opportunity to broadcast events using social media.

www.tweetmytweets.com is a part of an Australian based Internet Marketing Company. The site aims at bridging the gap between the businesses and people. It is an impeccable social web tool that tends to promote events on a large scale thereby attracting the targeted markets and generating leads. Here are few simple and easy steps that would help one to broadcast event using social media:

For the purpose of promoting events on the Facebook, one would require creating a fan page from where one can create an event and post all the information and updates that are relevant to such an event. As the day of the event approaches, people who are RSVP for that particular event would keep getting a reminder from time to time. The event organizers on the other hand can post several links on their facebook page thereby enabling more and more people to know about a particular event.

Optimizing Your Social Media Marketing Through Twitter Utilities

With Twitter sewing up the market for sharing bits of information with the public, smart entrepreneurs are hopping on the bandwagon and leveraging thee enormous success of Twitter with their own services.

Adding value to the twitter experienceBusinesses are now using Twitter related services to get feedback, announce new products, share information about forthcoming special offers, track the conversation that’s going on around their brand or broadcast details about their upcoming seminars, meetings and coaching programs.Twitter utilities are being used by leading companies such as Dell, JetBlue Airways, The New York Times and even the BBC. For instance leading publishing houses use such services to send alerts about breaking news, which urges their readers to buy their daily newspaper. Airlines are able to let their customers know about their new routes, reduced fares or discounts on particular routes.
From the marketing department to the boardroom

Flickr – Social Media For Business With The Power Of Images

They say a picture is worth is a thousand words. As a social media for business marketing strategy however, pictures could be worth a thousands of dollars. Are you using pictures effectively to promote your company or products effectively online? One of the most underutilized and least appreciated tactics is sharing a full suite of downloadable online photos. Sharing images of your key staff, company building, special events and the like can help people familiarize themselves with the company and build trust with your company.

In addition to the search engine optimisation benefits, online photos can help put your company in the news. Reporters and bloggers are always searching for high quality images to accompany their stories. Having interesting images can make all the difference for your company having media placement.

Branding your Social Media for Business account on Flickr

Getting started with sharing images online is as simple as creating a Flickr account. For this purpose, you will need a Yahoo ID account and of course some quality images. Flickr is free to join. Just like other social media Flickr is a way to share information about your company.

Using Social Media for Business – The Power Of LinkedIn written by Logan Nathan

With over 125,000,000 professionals from around the world representing 150 industries. LinkedIn is a trusted online networking platform for business professionals, and is often called the “Facebook” of business.

LinkedIn offers an excellent opportunity for business professionals to initiate contacts that can lead to fruitful business relationships. Professionals like accountants, lawyers and engineers are increasingly focusing on LinkedIn as a key element of their social media marketing arsenal.

So, what exactly do professionals need to do to harness the power of LinkedIn to form business networks and promote their business online?

A customer focused profile

While it is tempting to create a profile on LinkedIn that resembles a CV, it is important to resist the temptation and instead focus on creating a profile that will have an impact on readers, instead of getting them bored. The profile should read more like and introduction being made at a networking meeting, than a response to a job ad. It is important to set yourself apart and indicate what problems you can solve for other businesses.

Getting Your Website Integrated With Social Media written by Logan Nathan

Until recently business owners considered Social Media a passing fad. Now even the big business have realised the immense potential of social media as a marketing tool and have embraced this marketing phenomenon with open arms. The obvious next step of course is to integrate social media with the business website. While this may sound difficult to anyone outside the technology industry, it really is not difficult. Essentially using social media is just another way of expanding channels of communication with prospects and customers using content in different forms that are already prevalent, such as video, audio and text.

The very mention of social media brings to mind the task of untangling the maze of Twitter, YouTube, Flickr, Facebook and other popular platforms. The integration of social media with a company website can be explained with a simple analogy. Most business owners have offices and invite prospects and customers to visit these offices so they can initiate a business discussion. However to get these prospects and customers business owners go to events, conferences and business meetings to spread the message about their business. Integrating social media into a website involves taking the where the prospects and customers are, so that they can connect and initiate communication with the business.

RSS – Can it Be Used As A Social Media Tool?

The advent of Web 2, quickly introduced the concept of social marketing, which has changed the way businesses go about driving traffic to their websites and blogs. Linking a website to social media channels such a s LinkedIn, Facebook and Twitter helps marketers get their business categorized correctly by search engines. This results in targeted traffic being driven to the websites.

RSS (Really Simple Syndication) and Social Media

Social media sites such as Facebook, Digg and Twitter rely upon their members who have created RSS feeds so that their visitors can be assured of fresh content.

LinkedIn also has a feature that enables members of a similar interest group to share and critique articles. Further, originators and managers of groups can add an RSS feed or even a URL of a website to share information that is relevant to a particular group.