An authority on using Social Media for Business, Logan Nathan has used the very strategies to build an impressive list of followers on a number of Social Media sites such as Twitter, Linkedin and FaceBook, most of which are targeted leads for his businesses.
With over 28 years of Information, Communication & Technology experience, Logan has been running his own company, trading as ICT Internet Presence (ICTIP) in Sydney since January 2004. ICTIP provides results-oriented IT and internet marketing solutions to help businesses achieve their primary business goals.
An Expert Author on the online article marketing website, “Ezine Articles”. Logan has written a number of articles on Internet/Social Media Marketing, Search Engine Optimisation (SEO) and Search Media Optimisation (SMO). ICTIP’s fast expanding client base is a testimony to Logan’s ability to deliver successful outcomes to clients and generating profits for his business.
You can follow Logan Nathan on 
Archive for November, 2009
RSS – Can it Be Used As A Social Media Tool?
The advent of Web 2, quickly introduced the concept of social marketing, which has changed the way businesses go about driving traffic to their websites and blogs. Linking a website to social media channels such a s LinkedIn, Facebook and Twitter helps marketers get their business categorized correctly by search engines. This results in targeted traffic being driven to the websites.
RSS (Really Simple Syndication) and Social Media
Social media sites such as Facebook, Digg and Twitter rely upon their members who have created RSS feeds so that their visitors can be assured of fresh content.
LinkedIn also has a feature that enables members of a similar interest group to share and critique articles. Further, originators and managers of groups can add an RSS feed or even a URL of a website to share information that is relevant to a particular group.
Driving Traffic To Your Website With RSS Feeds
While many internet users readily click on the RSS button on their preferred websites to keep themselves updated on news, sports, blogs or videos, few seem to realise the role that RSS can play in the improving search engine ranking on Google or driving traffic to their websites.
RSS Feeds Demystified
In order to use RSS (Really Simple Syndication) need an RSS feed. You can think of an RSS feed as a description of one or more pages on one or more websites in a standard format that can be read by millions of programs on the internet. Many websites now have an RSS technology built in. One such popular platform is Wordpress. Every time the website is updated and the page published, an RSS feed is created or updated on the websites. Static sites that don’t have RSS feeds can install an RSS script to produce RSS feeds for your website.
