An authority on using Social Media for Business, Logan Nathan has used the very strategies to build an impressive list of followers on a number of Social Media sites such as Twitter, Linkedin and FaceBook, most of which are targeted leads for his businesses.
With over 28 years of Information, Communication & Technology experience, Logan has been running his own company, trading as ICT Internet Presence (ICTIP) in Sydney since January 2004. ICTIP provides results-oriented IT and internet marketing solutions to help businesses achieve their primary business goals.
An Expert Author on the online article marketing website, “Ezine Articles”. Logan has written a number of articles on Internet/Social Media Marketing, Search Engine Optimisation (SEO) and Search Media Optimisation (SMO). ICTIP’s fast expanding client base is a testimony to Logan’s ability to deliver successful outcomes to clients and generating profits for his business.
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Archive for December, 2009
Getting Your Website Integrated With Social Media written by Logan Nathan
Until recently business owners considered Social Media a passing fad. Now even the big business have realised the immense potential of social media as a marketing tool and have embraced this marketing phenomenon with open arms. The obvious next step of course is to integrate social media with the business website. While this may sound difficult to anyone outside the technology industry, it really is not difficult. Essentially using social media is just another way of expanding channels of communication with prospects and customers using content in different forms that are already prevalent, such as video, audio and text.
The very mention of social media brings to mind the task of untangling the maze of Twitter, YouTube, Flickr, Facebook and other popular platforms. The integration of social media with a company website can be explained with a simple analogy. Most business owners have offices and invite prospects and customers to visit these offices so they can initiate a business discussion. However to get these prospects and customers business owners go to events, conferences and business meetings to spread the message about their business. Integrating social media into a website involves taking the where the prospects and customers are, so that they can connect and initiate communication with the business.
