Archive for April, 2010

Optimizing Your Social Media Marketing Through Twitter Utilities

By Logan Nathan - Last updated: Wednesday, April 14, 2010

With Twitter sewing up the market for sharing bits of information with the public, smart entrepreneurs are hopping on the bandwagon and leveraging thee enormous success of Twitter with their own services.

Adding value to the twitter experienceBusinesses are now using Twitter related services to get feedback, announce new products, share information about forthcoming special offers, track the conversation that’s going on around their brand or broadcast details about their upcoming seminars, meetings and coaching programs.Twitter utilities are being used by leading companies such as Dell, JetBlue Airways, The New York Times and even the BBC. For instance leading publishing houses use such services to send alerts about breaking news, which urges their readers to buy their daily newspaper. Airlines are able to let their customers know about their new routes, reduced fares or discounts on particular routes.
From the marketing department to the boardroom

Australian Social Media Management Company Launches Twitter Event Sharing Platform

By Logan Nathan - Last updated: Tuesday, April 13, 2010

A brand new event sharing platform has arrived on the social media scene with the launch of TweetMyEvents on 12th April, 2010. TweetMyEvents is a real-time event sharing platform for the social web. The free service allows users to broadcast their events to the world through Twitter, the popular micro-blogging platform.
The service is aimed primarily at event organizers/internet marketers looking to promote their events and also business organisations seeking to inform prospects, customers, suppliers and staff about upcoming events. By using this service, event organizers and businesses will be able to reach a larger target audience in real time and save hours that they would otherwise have spent sending out email invitations to their prospects, customers, suppliers or staff.Individuals and companies are also on the lookout for suitable training programs for their self-development and improved staff performance. TweetMyEvents allows such users to find specific events in their field of interest easily and register for them with the simple click of a button.

The interface is extremely easy to use and does not require a separate sign-up process. Users can log in through their Twitter account, list their events in the “Dashboard” and tweet them out instantly. Event details can also be easily modified or deleted. Published events can be viewed at a glance, and uses can also nominate their favorite events.